Facebook is not only a great way to connect with the others socially, but it's also proving to be an effective platform for online business owners to reach out to their target audience. Businesses have to stop and think about things in a new way beyond the traditional form of advertising which is also there, by the way. Apps, or applications, are not quite as popular as the Fanpage, but they are coming right along and offering their own uniqueness. You can have your app circulating around Facebook, and the net, and it will be like your traveling marketing department. If you want to get started with your own Facebook app, then you are reading the right article.
Apps are little programs that are created to fulfill some kind of function or need with hopefully, and preferably, a huge number of people. The key to a successful and popular app is that people are engaged and find it entertaining and fun. But the thing about Facebook is people are generally wasting time there, or they want to be distracted for some reason. People want to escape from the world for a little while, so make your app fulfill that function. Most of the users on Facebook are in lower age bracket, which is below the age of 35 - so you have to focus on doing something that will attract them. You can take examples from other successful apps created by big companies, where they made something fun to attract the eyes of their target market; you can do the same.
The more unique your app plus the more value it is perceived to be, the greater chance someone will send it to their network for all to have a look. This is nothing but viral sharing capability we are talking about here. We have seen apps that constitute a forced share, and that is really not a cool thing to do because people do not want to feel like they are getting forced. The fact is, if you're going to build a good app that offers real value to the end user, then they will want to share it themselves. There are a lot of crappy apps, I know because I have seen them; so make sure you put quality into your apps just like you would your website.
Communicate with Users: In the "About" page of your app, set up a useful "Feature Request" thread along with a thread where the users can report bugs. Pay close attention to the responses you get and be prompt about taking care of any problems. If someone points out a bug in your app, do what you can to correct it as soon as possible. If people see that you're conscientious about improving your app, they'll be more inclined to recommend it to others. Generating a lot of goodwill should be your main aim because your success on social networks like Facebook largely depends on how often your users share your app with the others.
If you're going to create a Facebook app, you want to be thorough and make sure you've considered all the guidelines we've talked about above -then you have a good chance of making your app a real hit.
Apps are little programs that are created to fulfill some kind of function or need with hopefully, and preferably, a huge number of people. The key to a successful and popular app is that people are engaged and find it entertaining and fun. But the thing about Facebook is people are generally wasting time there, or they want to be distracted for some reason. People want to escape from the world for a little while, so make your app fulfill that function. Most of the users on Facebook are in lower age bracket, which is below the age of 35 - so you have to focus on doing something that will attract them. You can take examples from other successful apps created by big companies, where they made something fun to attract the eyes of their target market; you can do the same.
The more unique your app plus the more value it is perceived to be, the greater chance someone will send it to their network for all to have a look. This is nothing but viral sharing capability we are talking about here. We have seen apps that constitute a forced share, and that is really not a cool thing to do because people do not want to feel like they are getting forced. The fact is, if you're going to build a good app that offers real value to the end user, then they will want to share it themselves. There are a lot of crappy apps, I know because I have seen them; so make sure you put quality into your apps just like you would your website.
Communicate with Users: In the "About" page of your app, set up a useful "Feature Request" thread along with a thread where the users can report bugs. Pay close attention to the responses you get and be prompt about taking care of any problems. If someone points out a bug in your app, do what you can to correct it as soon as possible. If people see that you're conscientious about improving your app, they'll be more inclined to recommend it to others. Generating a lot of goodwill should be your main aim because your success on social networks like Facebook largely depends on how often your users share your app with the others.
If you're going to create a Facebook app, you want to be thorough and make sure you've considered all the guidelines we've talked about above -then you have a good chance of making your app a real hit.
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