Ezine advertising isn't new, but it remains an effective and relatively low cost way to find highly targeted prospects and customers. This is one of the most cost effective types of online advertising you can find, especially compared to the alternatives. Yet you do have to be discerning about where you advertise, and the following points will help you select the most profitable ezines to work with.
Get Familiar With the Ezine by Subscribing: You may like the description of a certain ezine and be tempted to advertise in it, but it's a good idea to get familiar with it so you can judge how well written and informative it is. The ezine you advertise with is going to be a reflection on you and your business, so you don't want to be associated with a low quality publication. If you want your prospects to respond to your ad, they must first trust and respect the publisher of the ezine, or your ad won't get much attention. There's no point, therefore, in advertising in an ezine that has a poor or non-existent relationship with its subscribers. If the readers believe in the ezine and publishers, they'll be much more likely to consider your offers. The easiest way to get an accurate picture of what an ezine is really like is to become a subscriber before you become an advertiser.
We are not sure how you feel, but we certainly feel like taking care of our particular subject line for our ad. If you notice that the ezine publisher uses something like "Solo Ad from XYZ" instead of your solo ad title, then know for sure that your ad isn't going to generate any response from them. The subject line of your email is the most important part of the campaign; if you're not going to have a high open rate for your solo ad, then what's the use of running it in the first place? This is just good common sense email marketing, and some ezine owners just do not get it.
Ezine advertising can be highly targeted with a good list, and that is why it can be powerful for any business. You will have to go through a bit of trial and error until you hit a good ezine that's worth using, but eventually your efforts will be worth it if you stick to your plan without giving up.
Ezine advertising isn't complicated; in fact it's one of the easiest ways to reach out to your target market in the cheapest possible way. As platforms such as Google Adwords become ever more costly, why not try ezine advertising, where you can still reach lots of targeted prospects without spending a great deal?
Get Familiar With the Ezine by Subscribing: You may like the description of a certain ezine and be tempted to advertise in it, but it's a good idea to get familiar with it so you can judge how well written and informative it is. The ezine you advertise with is going to be a reflection on you and your business, so you don't want to be associated with a low quality publication. If you want your prospects to respond to your ad, they must first trust and respect the publisher of the ezine, or your ad won't get much attention. There's no point, therefore, in advertising in an ezine that has a poor or non-existent relationship with its subscribers. If the readers believe in the ezine and publishers, they'll be much more likely to consider your offers. The easiest way to get an accurate picture of what an ezine is really like is to become a subscriber before you become an advertiser.
We are not sure how you feel, but we certainly feel like taking care of our particular subject line for our ad. If you notice that the ezine publisher uses something like "Solo Ad from XYZ" instead of your solo ad title, then know for sure that your ad isn't going to generate any response from them. The subject line of your email is the most important part of the campaign; if you're not going to have a high open rate for your solo ad, then what's the use of running it in the first place? This is just good common sense email marketing, and some ezine owners just do not get it.
Ezine advertising can be highly targeted with a good list, and that is why it can be powerful for any business. You will have to go through a bit of trial and error until you hit a good ezine that's worth using, but eventually your efforts will be worth it if you stick to your plan without giving up.
Ezine advertising isn't complicated; in fact it's one of the easiest ways to reach out to your target market in the cheapest possible way. As platforms such as Google Adwords become ever more costly, why not try ezine advertising, where you can still reach lots of targeted prospects without spending a great deal?
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